Welcome to my blog!

Check in with me regularly as I share great ideas to improve your health club's member retention and bottom line. My passion is non-dues revenue programming which includes all aspects of club programming - personal training, group training, wellness, weight management, assessment, lifestyle management, and those fun motivational programs that keep members coming to the club.

If you're attending the Club Industry convention in Chicago next week, I invite you to attend my sessions:

• Guide to Developing a Profitable and Effective Personal Training Business System in Your Club - Wednesday at 4:00p
• 10 Great Programs That Increase Profit and Retention - Thursday at 8:30a
• Roundtable Discussion: How to Use Twitter to Enhance Your Business - Friday at 2:00p

Yours in Health,

Laurie